Popularity of the drink Milk Tea among College of Fine Arts Students in UST and which brand do they prefer.

University of Santo Tomas

Espana, Manila

The Popularity of the drink Milk Tea among College of Fine Arts Students 

of UST and which brand they prefer.

A Research Paper Submitted to

Mr. Crisencio M. Paner

Submitted by:

Alfafara, Bea Marie

Canlas, Pauline

Dimalibot, Abygeal

Lim, Mariane

Salvatierra, Jerrel

Valerio, Christine

2 Ad 7

Chapter 1
INTRODUCTION

Tea fever, yes it's here and it's viral. If you haven't tried milk tea, you don't know what you are missing. Milk tea is not a combination to be messed with. It’s God’s gift to mankind for bad days and not-so-bad days (because it’s just that good). Add to that our local sago, or boba as it’s sometimes called, and you’ve got God’s best gift to mankind. This Taiwan original got its name from the drink's frothy finish—foam forms when the teas are shaken to mix the tea with ice, thus creating "bubbles."

            The introduction of tea drinks to the Philippine market began with a vision of giving healthy drinks a different face, like that of James Young’s. The franchiser of Happy Fanshu, brought a new taste in the Philippines, which originated from China, Hong Kong, and Taiwan. “Fanshu” refers to kamote or sweet potato. Growing up in Tondo, Manila where he spent his early years in business, Young had always wanted to explore new ways to quench the thirst of today’s generation. He made this dream a reality by bringing the known Chinese tea drink franchise to the country, opening its first and main branch at the Far Eastern University in November 2009. Four months later, he introduced the treat to UST.
There are a lot of Milk Tea shops around UST campus. It’s like every corner of UST there’s a Milk Tea shop and it’s very marketable. D'Cream , Moonleaf ,Zen Tea, Simple Line, Happy Fanshu and Quickly are some famous Milk Tea shops near UST. Now that tea is served in different, more creative ways, Thomasians find themselves enjoying a regular serving of this kind of drink.

Here are some famous Milk Tea around UST Campus:
1.) MoonLeaf
Tea taste: Light and refreshing. Not too sweet and not bitter at all. The black pearl is chewy chewy, and the nata is chunky and fruity. If it's your first time to order from Moon Leaf, I suggest you try first their Wintermelon Milk Tea with pearls. That's like their standard "bang for your buck" product. More or less you will like it. On your next visit, try Hakka with nata. You may also want to try their other products, like my personal favorite Yogurt Milk Tea or Jasmine Tea with Yakult.
After that, you are on your own!
Price: The prices range around 70 to 100 Pesos depending on the type of tea. Add ons like
2.) D’Cream
3.) Zen Tea
Tea taste: Say “hello” to childhood. Their nai cha or pearl milk tea is like sipping Chocnut through a straw. Meanwhile, the yummy Highway tea (green apple and passionfuit) tastes like Sola or Snapple. On the menu, there’s also malt milk tea and more fruit combos such as Highway (green apple, lemon, and passionfruit) and Tango (mango and peach).
Add-on options: Sago
Service: The place gets busy, but the service was still decent.
Price: P35-P70 but their large sizes are pretty small.
4.) Simple Line
Tea taste: Black milk tea, one of its bestsellers, is the closest to the authentic milk tea you can buy from Chinatowns abroad. The melon-flavored tea, another bestseller, tastes more like cantaloupe than actual melon.
Add-on options: Tapioca, gulaman, coffee konjac, and coco jelly
Price: Really great value for money, especially considering the drink sizes. For milk teas: P35-
P70. For fruit-flavored teas: P40-P55.
5.) Quickly
Tea taste: Sweet but light. Less semblance of tea compared to others, but you can really taste the taro, which is great for ube lovers. The red milk tea has a tinge of something different than traditional milk teas (or even the Quickly stores overseas), but don’t discriminate. It’s still delish.
Tapioca taste: Their sago is usually not completely cooked. Also, the branches aren’t consistent.
Some constantly serve it chewy while others are always durog, so there's something for everyone’s tapioca preference.
Add-on options: Sago, nata de coco, and pudding (choco, melon, strawberry, and taro flavored ones).
Price: An affordable price range: P40-P70.

OBJECTIVES

The primary objective of this survey is to determine and compare the preferences of the CFAD students in terms of milk tea brands. Also, this survey aims to discover how many CFAD students drink or even know about the said product. This survey will discover which brand is most popular among CFAD students, and will also distinguish the variation of flavors they look for and how each milk tea brand is different from the other. 

THESIS STATEMENT: How popular is the drink Milk Tea among College of Fine Arts Students in UST and which brand do they prefer.

SIGNIFICANCE OF THE PROBLEM

Milk tea is a drink that is designed for young and adults. According to the researchers, this research will give a lot of information about milk tea’s popularity among CFAD students, brand preference, price differences, product attributes, etc. The information in this research can answer questions and help solve problems about milk tea products and consumers. It can answer the questions; “What is the most popular milk tea brand among CFAD students?”, “Does CFAD students really preferred milk tea products by rather than other drinks?”, or “What milk tea product contains more nutrients?”

Businessmen also have benefits in knowing what brand of milk tea is the most popular. They will have the idea of what people like and what brand to sell to the end-user or consumer like CFAD students.

CFAD students will become curious due to information they will get from this research. When the CFAD students know about milk tea products, they have the power to decide if they will buy milk tea or not.  With the help of this research, CFAD students will know what milk tea brand is the most popular among them. They will have an idea what brand of milk tea to choose. Popularity of a brand is important. According to the researchers, people can make others choose the brand they like because of having good image, reviews, comments, etc.

Conducting this research will help the College of Fine Arts and Design students, the consumers of milk tea, and the retailers or businessmen who are interested in making money through selling of milk tea.

DEFINITION OF TERMS

1.) Tea - is an aromatic beverage prepared by adding cured leaves of the Camellia sinensis plant to hot water.
2.) Camellia sinensis - is the species of plant whose leaves and leaf buds are used to produce Chinese tea.
3.) Green tea - is made solely from the leaves of Camellia sinensis that have undergone minimal oxidation during processing
4.) Black tea is a variety of tea that is more oxidized than the oolong, green, and white varieties.
5.) Condensed milk is cow's milk from which water has been removed and to which sugar has been added, yielding a very thick, sweet product which when canned can last for years without refrigeration if unopened.
6.) Bubble tea - is the name for pearl milk tea and other similar tea and juice beverages that originated in tea shops in Taichung, Taiwan
7.) Pearl milk tea - also known as "boba milk tea" in parts of America, which contains small chewy balls made of tapioca starch, called "Pearls"
8.) Tapioca - is a starch extracted from Manihot esculenta.
9.) Pearl tapioca - is also known as boba to some cultures. It is produced by passing the moist starch through a sieve under pressure.

SCOPE AND LIMITATIONS
            In this study, we will gather statistics about the popularity of milk tea among CFAD students in the year 2012. Random representatives from freshmen to seniors from the different courses of the College of Fine Arts and Design of the UST are the respondents of this research. This study will also conduct a survey about which milk tea brand the students prefer so different brands of milk tea will be discussed in this survey.

REVIEW OF RELATED LITERATURE

            Nowadays, stores who sold milk teas are increasing. Researchers thought of conducting a research on its popularity and to know why people are into drinking it. In order for them to know further about this topic, they search for past studies that could help lead to the answers for their research.

A.   Milk Tea in The Philippines

In the past year, tea shops are increasing all over the metro, effectively cementing its place as the biggest food/beverage trend of 2011. According to Bianca Consunji and Ronna Capili, Milk Tea is more affordable than cold designer coffee.[¹]

B.   Milk Tea As a Business

Originally from Hong Kong, Happy Lemon was brought to the country by a group of Chinese-Filipino businessmen who have been friends since grade school and college:  Kelvin Gaisano, Kristine Gaisano, Smart Gilas player/TV host Chris Tiu, Andy See, Wesley Pardilla, and Edward Go.

The young entrepreneurs share a common love for milk tea. Since there are only a few restaurants which serve good quality milk tea in the Philippines, they went abroad in search for the best cup of milk tea. Then, Kelvin got an idea. “Why don’t we put up a milk tea business?” he suggested. All agreed. But finding the perfect brand to bring to the Philippines was the challenge.

Chris Tiu related: “Filipinos, to some extent, have already been introduced to milk tea, but we want them to develop a deeper appreciation for it by offering quality beverages that boast of unique and delicious flavors, made from the freshest ingredients from around the world.”

Kelvin Gaisano added: “We know there are risks involved. But we also believe that there is an under-served market for milk tea.”

In their quest to find the best milk tea, the seven young businessmen went everywhere and tried different milk tea brands. One day, they chanced upon Happy Lemon, a Hong Kong-based milk tea business that has been in the market since 2006.

As they waltzed inside the store and started looking at the menu, they knew they had found “The One.” They agreed to bring the brand home to the Philippines.

However, it wasn’t an easy task. Tiu shared that they had to wait long before the franchise was finally granted to them. “It was a long process of courtship,” he said. “For one, we didn’t know who to contact for the franchising. Two, only one of us, Andy See, knows how to speak straight Mandarin.”

They sent letter after letter. They followed up each letter with calls, but they received no reply at all until September 2009 when someone from the Happy Lemon headquarters in Hong Kong informed them that they were open to the idea of establishing Happy Lemon in the Philippines.

In November 2010, Happy Lemon opened its door to Filipino milk tea lovers, including those who are curious about the brand. A quick look at the beverage menu is enough to pique one’s curiosity.

Using the good quality tea leaves imported from China which are freshly brewed every day, Happy Lemon has several milk tea variants such as the Lemon Series, recommended for those who feel thirsty; the Rock Salt Cheese, their best-seller; the plain Milk Tea series; Mousse Spin, which is more popular among the younger ones; Cocoa & Coffee, which is more chocolate and coffee based with several toppings; and the exotic Specialty Drinks and Fresh Tea drinks, which are less sugary and specially made for health conscious individuals.[²]

For former King Eagle and current television host Chris Tiu, it was a love for bubble tea that led to joining the Gaisano family and their partners in bringing Hong Kong’s Happy Lemon brand to local shores. “In Vancouver, Canada, the tea places are really packed. Here, it’s always been about coffee, so we think that there’s room for Filipinos to learn to appreciate tea,” he shares.

“We knew there was a risk coming into it, but we also knew that there was an under-served market,” adds Happy Lemon chairman Kelvin Gaisano.

Moonleaf Tea Shop was introduced by Adrian Adriano, who was a student in Taiwan when he noticed just how prolific the tea industry was in Taipei. Long gone were the days of the pearl drinks that contained artificial flavoring and artificial powder — today’s specialty teas are all-natural and brewed fresh before they are served.

“There is a huge difference,” says Reagan Tan, CEO of Bubble Tea.

“Years back, there was a health craze where the benefits of tea were touted,” recalls Thysz Estrada, marketing head for Moonleaf. “But Filipinos never really caught on the whole ‘brew it yourself’ thing. And then bubble tea came.”

Along with the renaissance of one of the world’s most-consumed beverages (second only to good old H2O) came experimental blends that were tea-based. “Bubble tea is simply milk tea with pearls, shaken to frothy perfection,” Thysz explains. These use tea notes such as jasmine, assam and oolong as their bases. “We also just added another flavor to our menu called Yocca, a yogurt drink.”

Reagan counts strawberry, taro and honeydew as the fastest flavors from the Bubble Tea Milk Tea line, while Tea.ology will be adding new flavors like jasmine tea sangria and roasted corn milk tea to their already-extensive list of offerings.

Besides bubble tea, yogurt-infused variants have become staples in tea stores — one of Chris Tiu’s personal favorites is Happy Lemon’s lemon yogurt with aloe. “It depends on my mood, but if I want to perk myself up a bit, I like the cocoa milk tea with puff cream and the milk tea with crispy cocoa. And If I’m not too full yet and I want something filling, I’d go for the rock salt cheese green tea.”

Fruit blends have gained ground as well — Serenitea’s Peter Chen includes grapefruit black, grapefruit Yakult, passionfruit and green apple from their Serenifuit line in the best-selling list.

At the moment, Serenitea is the sole tea store that has ventured with one alcohol-infused variant: the Green Tea Blast, which is mixed with beer.

“No, it’s definitely not just a fad,” Chris opines. “People are starting to appreciate tea for its nutritional value. Now, of course, they’re more health-conscious, so I can definitely understand if in the next few years the shift to tea-based drinks would be more drastic. That’s how we see the market picking up — a lot of Filipinos are really getting into it.”

Sheryll Sobremonte, one of the owners of Tea.ology, says, “People have been increasingly inclined to look for healthy yet delicious products, and specialty teas are able to meet these needs.”

With the industry picking up steam, consumers have ceased overlooking the benefits of drinking tea and begun expressing interest in coffee and soda’s more health-friendly alternative. While tea may potentially be pitted against coffee in the future, Reagan believes that they are not competitors. “Consumers don’t need to choose between the two,” Reagan explains. “They can take coffee at certain times of the day and tea at other times, which is what we observe from our clients.” [³]

Chapter 3

Methodology

“Every research plan should include the research design” said Custodiasa Sanchez, the  author of Methods and Techniques of Research. Identifying the research design will lead the researchers to a well-organized gathering of data. Furthermore, this will help the researchers to form a good interpretation of data. In order to prove the researcher’s hypotheses and data they have gathered, they had to investigate whether they acquired a factual information or not. The acquisition of data is done through the use of a variety of methods, instruments,  procedures or techniques. The researchers collect data from a sample to conclude on their research and to provide proofs.

I. Research Method

The researchers made use of a Quantitative Descriptive Analysis wherein they gather data by the means of a descriptive approach. Descriptive studies are primarily concerned with finding out “what is.” The researchers used survey as an instrument in descriptive analysis.

Survey is more frequently used to collect descriptive data. The descriptive analysis is said to be quantitative because it uses descriptive statistics wherein the data comes from a survey. Survey is being used to indicate the average score and the variability of scores for the sample. The researchers conducted a survey to answer the questions: How popular is the drink “Milk Tea” among the Fine Arts Student in University of Santo Tomas? What brand do they prefer? The researchers chose their subjects though simple random sampling. In simple random sampling, each person has an equal chance of being a respondent in the survey.

This study also used qualitative and quantitative approach. The qualitative approach was utilized in order to know the reasons of the CFAD students and how they judge a good milk tea. This was used in order to identify the explanation why other students did not like or do not purchase milk teas as well. On the other hand, the quantitative method allowed us to learn about how often Fine Arts students in University of Santo Tomas buy milk teas.

II. Research Instrument

In research, the gathering of data is important. By these data, researchers can analyze the information, relate it to their hypotheses and come up with a conclusion. You can get data through primary and secondary sources. At the first part of this research, the researchers collected data through secondary sources like books, journals, etc. In the research methodology, researchers can conduct interviews and surveys.

The researchers designed a questionnaire/survey for the data gathering process to get qualitative and quantitative data. The primary aim of the questionnaire is to determine milk tea’s popularity and know why people are into drinking it. This research will use a mixture of closed questions and more open comments in the questionnaire. A closed question is one that has pre-coded answers,  that can be answer by yes or no. Through closed questions, the researcher will be able to limit responses that are within the scope of this study. A structured questionnaire has been given the one hundred respondents of the survey. Structured questionnaire asks questions and provides several possible answers. In the survey conducted by the researchers, they included the question “What brand do you prefer?” and they also provided some milk tea brands to choose from.

The researchers also indicated the instruction on the survey to prevent confusion of the respondents. This will help the researchers to gather accurate data from the respondents because some respondents refuse to ask the researcher the instructions. Instead, the respondents might not understand well what the question is. This could lead to poorly collected data.

III. Subjects/Respondents of the Study

In conducting a survey, the researchers should have a criteria on how to pick their subjects of the study. This was intended for the study to be organized as the study is prior to the College of Fine Arts and Design students in University of Santo Tomas.

The main respondents of this study are the students from first year to fourth year fine arts students of University of Santo Tomas. They were given survey forms regarding what Milk Tea Brand/Shop they prefer. The researchers chose their respondents through simple random sampling. The respondents of the study were randomly picked. The respondents would be any random students from the different courses like, Advertising Arts, Painting, Interior Design and Industrial Students in University of Santo Tomas.

Twenty-five respondents in each department were surveyed. College of Fine Arts and Design have four departments, twenty five students per department was randomly picked as respondents; this makes one hundred respondents in total. Students ranging from 15-22 years of age are the respondents. Furthermore, the study will only take place around the University of Santo Tomas Campus.

Criteria:

·         Fine Arts student in any department (Advertising Arts, Interior Design, Industrial Design, Painting) in University of Santo Tomas that is enrolled in the school year 2011-2012

·         Freshmen to senior students

·         Age ranging from 15 to 22

Chapter 4

The Interpretation of Data

After gathering data through conducting a survey, the researchers proceeded to the next step in research which is interpreting the data. The interpretation of data is based upon the questionnaire which is divided into two parts, the popularity of milk tea and the brand preference. These data will help the researchers in their conclusion as these data serves as a proof of the concluding statements of the researchers.

I. Popularity of Milk Tea

In the popularity of milk tea section, there are seven questions. In this section, the researchers will know if Milk Tea products are well known among the Fine Arts Students in University of Santo Tomas. Here are the data gathered by the researchers:

1. Are you familiar with Milk Tea?

	Frequency (100 total)
Yes	•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
No	•••

Dot Plot 1

Bar Graph

Pie Graph

Set 1

Answers	Frequency	Relative Frequency	Percentage
Yes	97	0.97	97%
No	3	0.03	3%

Set 1=97, 3; n=100

Where: n=total number of observations

 = Mean

: (97 + 3) / 2 = 50

Relative Frequency:

Yes:  0.97 x 100 = 97%

No: 0.97 x 100 = 3 %

Median: (97 + 3)/2 = 50

Mode: none

∴ 97% of the respondents are Familiar with Milk Tea however, 3% doesn't know about it.

Based on the graphical form above, Many Fine Arts Students in University of Santo Tomas is familiar about Milk Tea. 97% of the respondents are Familiar with Milk Tea however, 3% doesn't know about it. The graph clearly shows that they are a lot of students who knows Milk Tea than those who don’t.

2. Where or from whom did you learn about Milk Tea Products?

Dot Plot 2

Friends ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Family ••••••••••••••••• School •••••••••••••••••••••••••••• Television ••••••• Others •••••

Pie Graph

Set 2

Answers	Frequency	Relative Frequency	Percentage
Friends	69	0.58	58%
Family	17	0.14	14%
School	28	0.24	24
Television	7	0.06	6%
Others	5	0.04	4%

Set 2=69, 17, 28, 7, 5; n=119

Relative Frequency:       

69 / 119 = 0.58 x 100 = 58 %

17 / 119 = 0.14 x 100 = 14 %

28 / 119 = 0.24 x 100 = 24 %

7 / 119 = 0.06 x 100 = 6%

5/ 119 = 0.04 x 100 = 4 %

Mean: (69 + 17 + 28 + 7 + 5) / 5 = 25.20

Median: 5, 7, 17, 28, 69 = 17

Mode: none

∴ 58% of respondents learned about milk tea from friends, 24% from school, 14% from family, 7% from television and 4 % said they learned about it from other sources.

Based on the survey, most of the Fine Arts Students in University of Santo Tomas learned about Milk Tea through their friends. While the lowest is 4% in which the students learned Milk Tea from other sources. 58% of respondents learned about milk tea from friends, 24% from school, 14% from family, 7% from television and 4 % said they learned about it from other sources.

3. Milk Tea is popular among Fine Arts Students in University of Santo Tomas.

Dot Plot 3

	Frequency (100 total)
Strongly Agree	••••••••••••••••••••••••••••••••••••••••••••••••••••
Agree	••••••••••••••••••••••••••••••••••••••••
Undecided	•••••••
Disagree	•
Strongly Disagree

Set 3

Answers	Frequency	Relative Frequency	Percentage
Strongly Agree	52	0.52	52%
Agree	40	0.4	40%
Undecided	7	0.07	7%
Disagree	1	0.01	1%
Strongly Disagree	0	0	0%

Set 3=52, 40, 7, 1, 0; n=100

Relative Frequency:       

52/ 100 = 0.52 x 100 = 52 %

40/ 100 = 0.40 x 100 = 40 %

7/ 100 = 0.07 x 100 = 7 %

1/ 100 = 0.01 x 100 = 1 %

0/ 100 = 0 x 100 = 0 %

Mean: (52 + 40 + 7 + 1 +0) / 5 = 20

Median: 0, 1, 7, 40, 52 = 7

Mode: none

∴ 52 % of the respondents strongly agree that Milk Tea is popular among Fine Arts Students in University of Santo Tomas, 40% agree, 7% are undecided, 1% disagree while nobody strongly disagree.

As you can see above, there are more students who strongly agree that Milk Tea is popular among Fine Arts Students in University of Santo Tomas and nobody claims that he/she strongly disagrees to the statement. In the respondents, there are also 1% of them who disagree to the statement. 7% of the respondents said they can’t decide if it’s true or not while the remaining 40% of the respondents agree to the statement.

4. Have you tried drinking Milk Tea?

Dot Plot 4

	Frequency (100 total)
Yes	•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
No	•••••

Set 4

Answers	Frequency	Relative Frequency	Percentage
Yes	95	0.95	95%
No	5	0.05	5%

∴ 95% of the respondents have tried drinking milk tea while 5 % haven't tried it yet.

There are more students who have already tried drinking milk tea as the graph above shows that there are 95% of the respondents who have already tasted milk tea while there are also 5% of the respondents who don’t.

5. How often do you buy Milk Tea?

Dot Plot 5

	Frequency (100 total)
Thrice a week or more	••••••••••
Twice a week	•••••••••••••••••••••••••••
Once a week	••••••••••••••••••••••••
Once a month	••••••••••••••••••••••••••
Others	•••••••••••••

Set 5

Answers	Frequency	Relative Frequency	Percentage
Thrice a week	10	0.1	10%
Twice a week	27	0.27	27%
Once a week	29	0.29	29%
Once a month	26	0.26	26%
Others	13	0.13	13%

n=100

Relative Frequency:       

10/ 100 = 0.10 x 100 = 10 %

27/ 100 = 0.27 x 100 = 27%

29/ 100 = 0.29 x 100 = 29 %

26/ 100 = 0.26 x 100 = 26 %

13/ 100 = 0.13 x 100 = 13 %

Mean: (10 + 27+ 29 + 26 + 13) / 5 = 20

Median: 10, 13, 26, 27, 29 = 26

Mode: 10, 13, 26, 27, 29 = 0

∴ 29% of the respondents drink milk tea once a week, 27% drinks twice a week, 26% drinks once a month, 13% drinks less or more than what is stated while 10% drinks thrice or more times a week.

It is clearly shown in the graph that most of the respondents buy milk tea once a week as there are 29% of the respondents who answered once a week while there are only few of the students who drink milk tea thrice a week or more. The graph says that there are only 10% of the respondents who answered thrice a week or more. In the survey, 27% drinks twice a week, 26% drinks once every month and 13% drinks less or more than what is stated.

6. Do you consider yourself a Milk Tea lover?

Dot Plot 6

	Frequency (100 total)
Yes	•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
No	•••••••••••••••••••••••••••••••••••••

Set 6

Answers	Frequency	Relative Frequency	Percentage
Yes	63	0.63	63%
No	37	0.37	37%

n=100

Relative Frequency:

63/100 = 0.63 x 100 =63%

37/100= 0.37 x 100 = 37%

Mean: (63 + 37) / 2 = 50

Median: 37, 63 = (95 + 5)/2 = 50

Mode: 37, 63 = 0

∴ 63% of the respondents said that they are milk tea lovers while 37% don't.

In question number six, 63% of the respondents answered yes and 37% answered no. 63% of the respondents said that they are a Milk Tea lover and the remaining 37% doesn’t claim that they are a Milk Tea lover.

7. Do you recommend Milk Tea to others?

Dot Plot 7

	Frequency (100 total)
Always	••••••••••••••••••••••••••••••••••••••••••
Sometimes	••••••••••••••••••••••••••••••••••••••••••••
Seldom	•••••••••••••
Never	•

Set 7

Answers	Frequency	Relative Frequency	Percentage
Always	42	0.42	42%
Sometimes	44	0.44	44%
Seldom	13	0.13	13%
Never	1	0.01	1%

n=100

Relative Frequency:       

 42/ 119 = 0.42 x 100 = 42 %

44/ 119 = 0.44x 100 = 44%

13/ 119 = 0.13 x 100 = 13 %

1/ 119 = 0.01 x 100 = 1 %

Mean: (42+44+13+1) / 4 = 25

Median: 1, 13, 42, 44

(13 + 42) / 2 = 27.5

Mode: 5, 17, 28, 69 = 0

∴ 44% of the respondents said they recommend Milk Tea sometimes, 42% said always, 13% said seldom and 1% said never.

The graph above shows that most of the students sometimes recommend Milk Tea as it is clearly stated above that there are 44% of the respondents answered it. At the least, there are 1% of the respondents who said they have never recommended Milk Tea. 42% of the respondents always recommend Milk Tea while 13% of them recommend it seldom.

II. Brand Preference

In the Brand Preference section, there are three questions. In this section, the researchers will know the brand which Fine Arts Students are familiar with and also the best brand that they can recommend. Furthermore, the data gathered in this section give details about the Milk Tea Brands that they have tried. Here are the data gathered by the researchers:

8. What brand/s of Milk Tea have you tried?

Dot Plot 8

D'Cream	•••••••••••••••••••••••
Moon Leaf	••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
Zen Tea	••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
Happy fanshu	••••••••••••••••••••••••••••••••••••••
Happy Lemon	••••••••••••••••••••••••••••••
Cha Time	•••••••••••••••••••••
Simple Line	•••••••••••••••••••••••••••••••••••••••••••••••••
Serenitea	•••••••••••••••••••••••••••••
Bubble Tea	••••••••••••••••••••••
Others	•••••••••••••••••••

Set 8

Answers	Frequency	Relative Frequency	Percentage
D'Cream	23	0.07	7%
Moon Leaf	62	0.18	18%
Zen Tea	58	0.17	17%
Happy Fanshu	38	0.11	11%
Happy Lemon	30	0.09	9%
Cha Time	21	0.06	6%
Simple Line	49	0.14	14%
Serenitea	29	0.08	8%
Bubble Tea	22	0.06	6%
Others	19	0.05	5%

N=351

Relative value:

23/328 = 0.07 x100 = 7%

62/351 = 0.18 x 100 = 18 %

58/ 351 = 0.17 x 100 = 17%

38/ 351 = 0.11 x 100 = 11 %

30/ 351 = 0.09 x 100 = 9 %

21/ 351 = 0.06 x 100 =6 %

49/ 351 = 0.14 x 100 = 14%

29/ 351 = 0.8 x 100 = 8%

32/ 351 = 0.06 x 100 = 6%

19/ 351 = 0.05 x 100 = 5%

Mean: (23 + 62 + 58 + 38 + 30 + 21+ 49 +29 + 22 + 19) / 10 = 35.1

Median: 19, 21, 22, 23, 29, 30, 38, 49, 58, 62

(29+30)/2 = 29.5

Mode: 19, 21, 22, 23, 29, 30, 38, 49, 58, 62 =0

∴18% of the respondents have tried drinking Milk Tea from Moon Leaf, 17% from Zen Tea, 14% from Simple Line, 11% from Happy Fanshu, 9% from Happy Lemon, 8% from Serenitea, 7% from D'Cream and 6% from Cha Time and also 6% from Bubble Tea.

Most of the Fine Arts Students in University of Santo Tomas have already tried drinking a Milk Tea product from Moon Leaf and there are 18% of them. The milk tea brand that the least of respondents have tried is not stated in the questionnaire as 5% answered others.  17% of the respondents have tried drinking Milk Tea from Zen Tea, 14% from Simple Line, 11% from Happy Fanshu, 9% from Happy Lemon, 8% from Serenitea, 7% from D'Cream and 6% from Cha Time and also 6% from Bubble Tea.

9. Which brand/s is your favorite?

Dot Plot 9

D'Cream	•••••••••••••••••••
Moon Leaf	•••••••••••••••••••••••••••••
Zen Tea	••••••••••••••
Happy Fanshu	••••••••
Happy Lemon	••••••••••
Cha Time	••
Simple Line	••••••••••••
Serenitea	•••••
Bubble Tea	•••••
Others	••••••••••••••••••

Set 9

Answers	Frequency	Relative Frequency	Percentage
D'Cream	19	0.16	16%
Moon Leaf	29	0.24	24%
Zen Tea	14	0.11	11%
Happy Fanshu	8	0.07	7%
Happy Lemon	10	0.08	8%
Cha Time	2	0.02	2%
Simple Line	12	0.1	10%
Serenitea	5	0.04	4%
Bubble Tea	5	0.04	4%
Others	18	0.15	15%

∴24% of the respondents said that Moon Leaf is their favorite, 16% said D'Cream, 11% said Zen Tea, 10% said Simple Line, 8% said Happy Lemon, 7% said Happy Fanshu, 4% said Serenitea, 4% also said Bubble Tea and 2% said Cha Time.

There are 24% of the respondents who said Moon Leaf is their favorite brand of Milk Tea. Most of them like it while only a few of them likes Cha Time as Cha Time only got 2% of the respondents.  16% of the respondents said that D’Cream is their favorite, 11% said Zen Tea, 10% said Simple Line, 8% said Happy Lemon, 7% said Happy Fanshu, 4% said Serenitea and also 4% said Bubble Tea.

 Chapter 5

I.              Summary

Introduction

This paper presents a broad general summary of our research about the popularity of milk-tea among UST fine arts students and their brand preference , the purpose of this study is to know why UST fine art students nowadays are hooked on drinking these milk-teas  , their preferred brand and the benefits of drinking milk-tea.

Milk-Tea

In this research that we conducted we first surveyed some UST fine arts students to know if they have any idea what milk-tea is and there we gathered the information that 97% of UST fine arts students knows / drinks milk-teas and only the remaining 3% doesn’t have any idea what milk-tea is or haven't tried one yet , then in the last part of the survey we also asked what brand of milk-tea they prefer and their preferred brand according to the research is moonleaf ,  And lastly we researched about the benefits of drinking milk-tea and came up with the information that tea drinkers may have a lower risk of developing heart disease  and certain types of cancer.  Although  tea does not raise the metabolic rate enough to produce immediate weight loss, a tea extract containing polyphenols and caffeine has been shown to induce thermogenesis and stimulate fat oxidation, boosting the metabolic rate 4% without increasing the heart rate.

Conclusion

This research will be able to help other researchers in terms of them being guided and informed on how popular milk-teas are today , their preferred brand  and the benefits of drinking this beverage.

II.            Conclusion

               The research process helped the researchers learn how many CFAD students are aware of milk teas. The survey that the group administered helped tremendously with the study. By using this process the group was able to identify which brand was the most popular and how much milk tea they buy usually.

               In order to come up with the conclusions, the researchers used a great deal of studying sources and of course by conducting the survey that was given to the CFAD students. Based on the gathered data, the researchers discovered that the most patronized brand of milk tea is Moonleaf that gathered 23.77% of the votes from the students, and followed by D’cream that cathered 15.57% of the votes.

              The group concludes that, really, milk teas are very popular these days. Like what the survey says, that only 3% doesn’t know about it, which shows how much people patronize this. Eventually, bubble teas or milk teas will much more be popular than ever. Indeed, milk teas have become the new craze among the CFAD students and also among the youth of this generation.

          

      III.   Recommendation

            This research entitled,  “How popular is the drink Milk Tea among College of Fine Arts Students in UST and what brand do they prefer” wanted to show to the readers what specific brand of Milk Tea around the campus is preferred by most students. The research process has gone through surveying students from different courses in College of Fine Arts and Design of University of Santo Tomas. After the conducting the survey, the researchers interpreted the data and revealed that Moonleaf is the most preferred brand by students.

            To further improve the study, the researchers recommend the following:

1.    A different pool of population is surveyed

2.    A comparison can be made from one college to another regarding their milk tea preference

3.    A different type of drink or food that is currently gaining popularity can be investigated

4.    An in-depth descriptive study can be done on why the subjects preferred such milk tea brands

            To improve this research, the researchers should completely randomize the study population. The fishbowl technique is used by drawing student numbers instead if randomly giving questionnaires. Other than that, the researchers can survey twenty-five (25) random students in a selected class in every college so that the survey would be in organized manner.

            After conducting the said research we therefore conclude that the preferred Milk Tea Shop by most of the students of College of Fine Arts and Design of University of Santo Tomas is the Moonleaf Tea. Base on the survey most of the respondents are familiar with the said brands within the area. From data interpreted by the researchers, it shows that the respondents strongly agreed that Milk Tea is very popular among them. After doing this research, the researchers finally can say that Milk tea is a very good business and its best place to be is in schools.

References:

[¹] Consunji B. & Capili Ronna (2011, May 21). The Mad Tea Party. Philippine Daily Inquirer. Retrieved December  13, 2011, from http://lifestyle.inquirer.net/1300/the-mad-tea-party.

[²]Lee, M. & Baniqued, L. (2011, May 12). One happy lemon, please. Manila Bulletin. Retrieved December  13,, 2011, from http://www.mb.com.ph/node/317846/one-happy-lemon-plea.

[³] Tiglao, M. C. (2011, April 15). Pinkies up, it's tea time. The Philippine Star. Retrieved December  13, 2011, from http://www.philstar.com/youngstar/ysarticle.aspx?articleId=676437&
publicationSubCategoryId= 84.

CRISENCIO M. PANER    

72 Manunggal St., Bgy. Tatalon, Quezon City,

Philippines 1113

                                                                                                                                      

CP : 0915-1429675                                                             Email : panercris@gmail.com                                                                                                         

EDUCATION

•        Ph.D. in Biological Science (candidate)

University of Santo Tomas, Graduate School

• M.S. Microbiology

University of Santo Tomas

      Thesis: “Chemical Control of Fungi Infesting Easel Oil Paintings at

                   University of Santo Tomas Museum of Arts and Sciences”

      

• Italian Scholarship Grant

Restoration and Conservation of Artworks Attacked by Biological Agents

Istituto Centrale Per Il Restauro, Rome, Italy (January 1-June 30, 2004)

• B.S. Biochemistry

University of Santo Tomas

• Professional Teaching Certification Program (Major in Biological Science)

Caloocan City Polytechnic College

WORK  EXPERIENCE

• Instructor 5, CFAD, IPEA, Pharmacy, CTHM, University of Santo Tomas

SY 1995-Present

Subjects taught: Organic Chemistry lab., Statistics, College Algebra,

                           Algebra with Trigonometry, Business Math, Physics,

                          Plane & Solid Geometry, Environmental Science, Biology

                                                                                                                                                

• Part Time Instructor, Our Lady of Perpetual Help College, Manila

Subjects taught: Food Microbiology (Lecture and Laboratory)                                                                                                         

• Part Time Instructor, St. Paul’s College, Quezon City

Subjects taught: Lec. & Lab: General Microbiology, Biochemistry, Microtechnique

• Part Time Instructor, Unciano Colleges and General Hospital, Inc., Manila

Subjects taught: Lec. & Lab: General Microbiology and Parasitology, Inorganic Chemistry,

                          Comparative Anatomy, Botany, Organic Chemistry, General Zoology,

                          Biology, Biochemistry

OTHER PROFESSIONAL EXPERIENCE

·         Editor and Professional Consultant, MET Publishing House, Manila

·         Microbiologist, Silver Swan Manufacturing Inc.,Panghulo, Malabon

·         Biochemist, Watercare Philippines, Inc., Valenzuela City

·         Food Production Researcher(Mushroom Culture), TWH, Inc., Cainta Rizal

·         Review Director for LET, Center for Educational Excellence, Inc.

·         Project Consultant on “Biodeterioration of Artworks”, Paper Conservation Laboratory, Archives Dept., Arzobispado de Manila

Projects: Conservation of paintings by Fernando Amorsolo, Botong Francisco,

               Ben Cab, Cezar Legaspi, Simon Flores, Betsy Westerndorp

·         Licensure Exams For Teachers (LET) Reviewer at:

- Malabon City University,MET Review Center, UST-College of Education, Caloocan   Polytechnic College, Trinity College, & Center for Educational Excellence Inc.

AWARDS AND HONORS

• 10^th Placer (85.60%), Licensure Examinations for Teachers (LET)
• Full College Scholarship by Lourdes Reyes Foundation
• Professional Civil Service Examinations, weighted ave: 86.49%
• Valedictorian, High School
• Salutatorian, Elementary
• Certificate of Appreciation as resource speaker on the topic “Visual Arts and Restorations”, Faculty-Student Art Forum, Beato Angelico Bldg.,UST.
• Recognition Award for invaluable support and committed service to HARIBON UST as adviser from 2002-2004
• Honored as 4^th Degree(highest degree) member of the Knights of Columbus

 Given by Philippine District IV-NCR

·            Loyalty and Faithful Award for 13 years of Service

 Knights of Columbus UST- Faculty Council 4321

·            Dedicated and Competent Service Award as LET Reviewer

 Malabon City University                                                                                           

·            Champion, Pautakan Quiz Bee for Coaches, UST                                                          

·            Family of the Year Award

            Knights of Columbus UST Faculty Council 4321

·         UST Graduate School Thesis Writing Grant

  UST Graduate School Alumni Association

·         Certificate of Recognition for invaluable Contribution as Lecturer/Reviewer

 Pilot Project on Review Classes for Licensure Examinations for Teachers

 College of Education, UST                                                   

·      Certificate of Appreciation as guest speaker on the topic “Products that Cause Cancer”, given by NEWAYS International (Phils.), Makati City

PUBLICATIONS

 Book:

  Co-author in LET Reviewer in Biology, 2006-2010 eds. Published by MET Inc.

                          ISBN # 97193249-6-1, sold in National Bookstores                                                                                                                 

Articles:

• Understanding Museum Pests: The Molds. CFAD Atelier Journal, University of  Santo Tomas, Vol. 2 No. 1, 2003-2004, pp. 80-83
• On the Conservation of 20^th Century Color Photographs Attacked by Molds. CFAD Atelier Journal, UST., Vol. 2 No. 1, 2003-2004, pp. 106-113
• Witnessing the Glory of Italy in Its Art History and Ancient Spaces. CFAD Atelier Journal, UST, Vol. 3 No. 1, 2004-2005, pp. 55-72 
• _______________. Panorama Magazine, November 13, 2005, pp. 12, 13, & 21.
• Deterioration of Paintings and Painting Components Caused by Microorganisms. CFAD Atelier Journal, UST., Vol. 3 No. 1, 2004-2005, pp. 91-94
• Microbial Deterioration of Painting Materials. CFAD Atelier Journal, UST., Vol. 3 No. 1, 2004-2005, pp. 94-97.
• Conservation of Paintings Attacked by Molds. In College Freshman English Book II. Agalabia, U., Aranda, R., et. al., pp. 124-125, UST Publishing House, 2004
• Today’s Restoration Establishments.  CFAD Atelier Journal, UST., Vol. 4 & 5 No. 1, 2005-2006 & 2006-2007, pp. 95-99

RESEARCH WORK

·        Indoor Air Quality of Beato Angelico Building of the University of Santo Tomas -Commissioned by UST (Nov. 2009-May 2010)

       

TRAINING /SEMINAR WORKSHOPS

• Seminar on Test and Measurement Evaluation

• Seminar on Principles/Philosophy of Education

·        Faculty Development Seminar

• Traditional Filipino Art

• Curriculum Development                                                
• Rubrics Development Across Disciplines                                         
• Certificate on Adobe Photoshop
• Certificate on PC Troubleshooting and Networking
• The Ethics of Teaching
• Rights and Responsibilities of the Faculty Members, Academic and Administrative Officials and Office Staff Seminar                                                   
• UST-CFAD Planning and Development Seminar
• Shepherding the Shepherds
• Workshop on Syllabus Construction                                                                        
• Textbook and Learning Materials Development
• Computer Literacy on Adobe Illustrator, Photoshop, & MS Excel
• Symposium on Waste Management
• Ecological Symposium
• Bringing Out the Best in Me and the Best in You
• Integrating Media in Classroom Instruction( Design, Production, and Utilization of Media)
• Principles and Methods of Humane Educators
• Certificate on Basic Industrial Electronics
• Certificate on Information Technology
• Symposium on the Preservation of our Environment

·         Research Colloquia on Indoor Air and Water Quality in Relation to Building Design

·         Convention of Philippine Association of Academic Biochemists,          

• 16^th Annual Convention of Philippine Biochemical Society
• Script Writing Workshop
• Basic Business and Financial Management                                                             

AFFILIATIONS

• Member, CFAD- Adhoc Committee on Math Department
• Member, CFAD-Adhoc Committee on Value Formation
• Board of Director

Philippine Association  for the Scientific Conservation of Cultural Properties   

• Deputy Grand Knight, Knights of Columbus UST Faculty Council No. 4321
• Auditor

College of Fine Arts & Design Faculty Association

• Adviser, HARIBON UST
• Business Manager, NOH-SCC Alumni Association
• Member, Outreach Program Committee

College of Architecture and Fine Arts

LANGUAGES SPOKEN

English, Filipino

OTHER SPECIAL SKILLS/TALENTS

• Computer operation using MS Word, Excel, Powerpoint, Adobe Photoshop, Internet
• Computer Hardware repair and Software installations
• Website/Blog Construction
• Photography
• Swimming
• Playing Banduria
• Singing
• Riding ATV

WEBSITES/BLOGS

1.    http:/internet-moneymakingsecrets.blogspot.com

2.    http://internet-moneymakingsecrets.weebly.com

3.    http://cmpaner.blogspot.com  (The Painting Doctor-“Restorer/Conservator”)

4.    http://sulit.com.ph/3498047  (Research assistance/Thesis Assistance/Thesis Editing)

5.    http://sulit.com.ph/4829772 (LET Review by a LET Topnotcher and Veteran Reviewer)

6.    http://sulit.com.ph/5040331 (Lotto Secrets Revealed!)

7.    http://sulit.com.ph/5058879 (Muscle Building Cookbook)

8.    http://sulit.com.ph/5069982 (Wedding Photography Secrets-No. 1 Book On Learning Photography)

9.    http://sulit.com.ph/4973311 (Food Cart Franchise Business)

10.  http://sulit.com.ph/4833582 (St. Peter Life Plan and Memorial Chapels)

11.  http://sulit.com.ph/4186306 ( Art and Craft Materials)

12.  http://sulit.com.ph/4621349 (Cleaning and Restoration of Paintings)

13.  http://sulit.com.ph/4869897  (Natracare Food Supplements)

14.  http://sulit.com.ph/4802983 (LET Reviewer Books)

15.  http://sulit.com.ph/5021693 (Lose Weigh Program & Stop Hair loss Program)

PERSONAL PROFILE

Birth Date:                            May 15, 1969

Status:                                   Married with 4 children

Religion:                               Roman Catholic

REFERENCES

• Dr. Urbano F. Agalabia, Ph.D.,Faculty member, UST-CFAD. Tel. 361-6176
• Dr. Irineo J. Dogma, Jr.  Ph.D.,Faculty member,  UST-Graduate School, Tel. 911-9443
• Prof. Jaime D. Delos Santos, Former Dean, College of Fine Arts, UST, Tel. 740-9703